While the price of acquiring a cell phone and associated service is going down, the cost of using a cell phone and associated service is going up. What do you think is meant by this statement?
I feel this statement means that vendors are making cell phone usage available for more people. In turn cell phone usage will cost more because of the amount of transmissions increasing. It is supply and demand all over again. Vendors supply the devices, users demand usage but also, the network demands more attention for maintenance. Relativity at it's finest to say the least.
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